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Learning Goal: I’m working on a business question and need an explanation and answer to help me learn.
1. Considering the Marketing Environment (the outer ring on p344 in the text); which factors affect your firm the most, and why?
2. Consider your firm or one you are familiar with. Which utility or utilities (page 390ff in the text) does the firm create and why is that important to the product or service being distributed?
3. What is your firm’s (or one you are familiar with) Promotion Mix, and how is it working? How might you recommend changes to that mix, and how would you argue that your idea is an improvement?
4. Just why is accounting information so important to management? Do we really have to read all those reports? What’s the point?
5. What are the big differences between finance and accounting? Why are those differences important?
6. What are the pros and cons of funding a business with an IPO vs. issuing Bonds?
7. How good a job is the Fed doing maintaining the economy and keeping unemployment down? What are their issues?