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1. Do industry research to prove that the salary offer is too low or benefits are too few compared to competitors.
2. Prove that YOU are worth more. How? Emphasize the additional skills and experiences you bring to the job that were NOT mentioned in the job descriiption. This show that you are one of a kind. You’re more than what they asked for so use that to your advantage and get a higher salary and benefits.
3. Focus on the company goals. For example, if you want Tuition Assistance, you should prove that having that benefit will not only benefit you but also the company. You can discuss how the courses will prepare you to move the company forward.