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Learning Goal: I’m working on a marketing discussion question and need an explanation and answer to help me learn.
Question 1
As we end the semester on the subject of culture and subculture, we learn about the Culture Production System (CPS). Around the start of the pandemic we saw the introduction of the prairie dress and many of us wondered if this was a trend that would catch on. Did you ever ask yourself how it started? In case you missed it, here is a photo and a few articles about the phenomenon, including the hilarious photo sessions of men and women wearing the dresses that went viral last fall.
For this discussion, I’m asking you to see if you can identify a current or emerging trend, its source, and what kind of traction it’s getting. In other words, break down the CPS for it: Where did it start? Where are you seeing the item(s) being worn, used or sold at retail? Do you think the trend will catch on? Why or why not?? Include photos and links to supporting evidence, if it exists.
Question 2
This is the place for anything you find in the wild that has a consumer behavior lesson to it, and by in the wild, I meaning you’re not Googling things looking for stuff to post. You can post memes, ads, items you find in stores, (packaging and perception go together like bees and honey), signage, anything with a consumer behavior lesson to it like this EXAMPLE, which I’m sure most of you have seen floating around the internet these past few months. The best posts are examples of mistakes marketers made, or ones where maybe it’s a mistake or maybe it’s not, but it’s questionable.
You should address the following in your post:
What did the company do? (post the example)
What’s the consumer behavior lesson here?
What do you think they were they trying to accomplish?
What did they seem to know or not know about consumer behavior that made them think was a good idea, and if it was NOT a good idea (these are the best things to post), why?