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Read the article about SEO optimization.

SEO basics: 22 essentials you need for optimizing your site

Select a site and provide SEO optimization recommendations (Try using Hubspot’s Website grader – and/or SEMRush or SpyFu. Each of these if you enter the website url will give you LOTS of great detail about SEO. This is a hands on exercise, take advantage of it you will learn a LOT about digital marketing in this assignment).
Write at lease one full page to two pages (minimum) SEO recommendation for that website. Be sure to include copies (like the images from the report) of the website grader report if you use it. And don’t forget to include references.
Note this is the Term Project. So you likely want to make sure you have good detail on it. This assignment gives you the opportunity to really work with things you have learned.