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Resources
Use Modules 3-7 of the learning materials for guidance.
Personas (Module 3)
‘Communicating customer personas within your organization’, LinkedIn Learning.
‘Data-driven personas are more believable’, LinkedIn Learning.
Adlin, T & Pruitt, J 2010, ‘Appendix B: Data-driven persona example’, in The essential persona lifecycle: Your guide to building and using personas, Elsevier Science & Technology, Amsterdam, available from Proquest Ebook Central.