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you will demonstrate your ability to review and assess various
business situations based upon cases. These cases will vary in nature, length, and content. Don’t fall
into the trap that a case only has a specific chapter theme or problem. Many problems exist in all
these cases. While we will focus on a particular course theme of strategic management when we
discuss the case, all strategic issues must be identified to understand how they impact the
organization being discussed.
The write-ups will be slightly different from what you may have done in other courses. These
write-ups should be typed, one-inch margins on all sides; 12 pt. Times New Romans; page
numbers; single-space typed; and two pages (maximum length). This is not to be a review of the
case. In this write-up, you need to be extremely specific. You should not repeat any of the case
detail. The format of this case analysis should have the following headings: Problems/Issues;
Possible Solutions; Recommend Solutions; and Expected Outcomes. These write-ups are designed
to be executive strategic decision documents written so that your immediate report-to would be
able to read, understand, and implement your strategic decision.
apply basic APA standards to writing assignments and the final project. It is
not necessary to apply APA standards to discussion board posts. Robust and consistent formatting
creates a positive first impression of a manuscriipt, and favorable consideration will be given to
written submissions that adhere to basic APA style. Required style elements include Times New
Roman typeface, 12-point font size, one-inch margins, indent the first line of every paragraph,
paragraphs with three or more sentences, page numbers, a reference page, and a title page with the
title, author byline, institutional affiliation, and date. Title pages and text elements should be
formatted with the 12-point Times New Roman typeface with no other graphics. APA style should
also be used for citations and references; many sources of APA guidelines can be found on the
some strategic concepts:
Strategic management can help an organization gain competitive
advantage, improve market share and plan for its future.
A key source of competitive advantage is the ability to perceive change
in the market,
and being able to pivot strategy and retool an organization to remain
A competitive advantage is an attribute that enables a company to
outperform its competitors. It allows a company to achieve superior
Barriers to Entry
Value Proposition
Product Life Cycle